AB Narrative Studio
Is this training right for your team?
Teams usually call us when one of these is happening.
Briefings run long, and decisions stall.
A new leader is coming in and needs to learn your programs fast.
Teams describe the same work in different ways.
Budget season is coming, and every program has to make its case.
You are rolling out something the public needs to understand.
FORMATS
Pick the length to fit your schedule
One-hour session
Your core narrative plus one direction your team picks. A good fit for a staff meeting, retreat or conference.
MOST REQUESTED
Three-four hour workshop
All three directions, with time to practice. Built on your team's own memos and briefings.
Full-day program
A full workshop plus a writing clinic, where participants rework their own materials with direct feedback.
U.S. DEPARTMENT OF ENERGY
4.7 / 5
Participant rating
Office of Environmental Management, September 2026
The planning team's analysts needed to explain technical work to leaders new to federal process. In a three-hour workshop, they learned to lead with the recommendation and rework their own memos.
BUILT AROUND YOUR TEAM
Same course,
different emphasis
Before the session, we review your team's materials and talk through what you need. Then the emphasis shifts to fit.
Agencies get more time on briefing leadership.
Nonprofits and associations get more time on telling their story to funders and the public.
Organizations going through a merger or reorganization get more time on getting every team to tell the same story.
MORE WORKSHOPS
Also available
Spokesperson Media Training
Mock on-camera interviews with playback and feedback, taught by a former FEMA national spokesperson.
Crisis Tabletop Exercise
Your team works through a simulated crisis, from first alert to public statement.
Explaining Risk
"Plain language"
Technical experts learn to explain risk and uncertainty in plain language.
AI That Talks to Your Customers
Use AI tools to talk to customers without losing your brand voice.
Executive Storytelling for Founders
The same framework for founders and small business owners, sized for business centers and chambers.
Request a session
Tell us about your team, and we will follow up with a format and a quote within two business days.